Common Mistakes Businesses Make In Their Promotional Product Strategy

Many businesses think that promotional products can be chosen at random, and handed out at particular events to enhance brand awareness.

This is not the case. Just like a marketing campaign, promotional products need to have a strategy to be effective.

Even though customers love freebies, an improper promotional product strategy can also have adverse effects on the brand.

Here are some common mistakes your business may be guilty of:

No Research

As mentioned earlier, promotional products need to be perceived as a marketing campaign; this means that a thorough research is required about the target audience, which should include demographics, lifestyle, tastes, preferences.

Research allows businesses to better understand their target audience, which then helps in choosing the right products. It also allows the business to predict the types of events where their target audience is likely to be found, and then make a distribution strategy accordingly.

Distribution is as important as the products, which is why a lot of attention needs to paid to it.

Playing Safe

Marketing is no area to play safe. If businesses want to stand out from their competition, they must be willing to take risk and try out something creative.

However, most businesses only use certain standard products like pens and notebooks for promotion. Although these products do work, they don’t make a business stand out when there are several other businesses distributing the same kind of products.

A better promotional strategy is to use products like flash drives, power banks, stress relief toys and bags, anything that the competition isn’t dong.

Using low-quality products

Using low-quality products is one of the worst mistakes that businesses make. Low-quality products aren’t used by customers, and most of them are thrown away after several days.

Promotional products only make lasting impression when they are durable and remain in constant use of the customers. They have a much high ROI than other marketing campaigns; therefore, they are well worth investing in.

Placing last minute orders

Businesses that do not plan their promotional product strategy often end up placing last minute orders for distribution at an event. This means that the business compromises on the lot of things.

Firstly, they do not take enough time to evaluate the needs of the target audience and hence choose the wrong products to distribute.

Secondly, they do not take enough time to design a product that creates an impact on the minds of the customers.

Thirdly, they often end up ordering a higher number of products than is actually required, which is only a waste of valuable resources.

If you are looking for a reliable business promotional products supplier in Australia, get in touch with us. We have an expansive range of promotional products ranging from stylus pens to power banks.

Go to our website to learn more.